Measure What Matters: Performance Management at a Startup

“To win in the marketplace you must first win in the workplace.” – Douglas Conant

Put simply, employee performance matters. Creating a workplace culture that supports and monitors performance in meaningful ways is one of the most significant things you can do for your startup. Good management and employee performance sit at the core of any business, so learning the best practices for measuring success is essential, especially in the context of a new company or product with ample room for growth.

Join us on January 22nd for a night of presentations about the tools and tactics founders use to monitor performance and provide accurate and insightful feedback, as well as the more artful nature of communication and team management.

Here are the lessons they’ll present.

  • Transparent Separations: A More Humane Approach to Firing – David Siegel, CEO at Meetup
  • Tactical Frameworks for Performance Management Conversations – Cindy Gordon, Chief People Officer at Policygenius
  • Revamping 1:1 Strategies: OKRs, KPIs and Micro-goals – Garrison Gibbons, Head of People at Knotch


About the speakers

  • David Siegel is the CEO of Meetup, the platform for finding and building local community. He has over 20 years of experience as a technology and digital media executive leading organizations through innovative product development, rapid revenue growth and traffic acceleration. Prior to joining Meetup, David was CEO of Investopedia and before that, President of Seeking Alpha. David holds a BA in Philosophy, Politics & Economics and an MBA from the University of Pennsylvania. He is also an Adjunct Professor at Columbia University and Pace University where he teaches courses in Strategic Planning & Entrepreneurship.
  • Garrison Gibbons, Head of People, Knotch overseeing the Human Resources department and serving on the leadership team. Prior to Knotch, he worked at Mic, the digital media company, where he served as the deputy to the VP of People & Culture. When Bustle Digital Group acquired Mic, he worked on contract, overseeing the acquisition. Before working in the digital publishing industry, he worked in the fitness industry – first at Barry’s, before being brought on as hire #5 at Rumble – working in People and Ops. Being brand and mission driven, Garrison has worked exclusively for companies who make an impact through their work. He uses this mission-focused mentality to impact employee morale and company culture. He is in expert in innovating and scaling practices and policies, particularly in the startup space. His personal values are leading with empathy, practicing proactive transparency, and fostering an inclusive work environment.
  • Cindy Gordon, Chief People Officer at Policygenius Inc., a NYC-based tech startup with a mission to help people get the financial protection they need and have them feel good about it. They make insurance shopping faster, friendlier and more transparent for online consumers. Since their launch in 2014, they’ve achieved rapid growth in a notoriously difficult industry and established themselves as a pioneer in a now hot sector of FinTech. They have raised over $52 million of venture capital, and are focused on building out their powerhouse team. Cindy is a dynamic people leader with 15+ years’ experience in HR, recruiting, coaching, org planning, and talent development.


6:30 – 6:50: Drinks & Networking
6:50 – 7:50: Panel
7:50 – 8:15: Audience Q&A
8:15 – 9:00: More Drinks & Networking


About us

Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink,, and Techstars. You can find all of our past events and speakers here!

If you have any questions, please email me at


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