Women in Fintech | Build312 & E*TRADE & SoGal

Build312 is partnering with E*TRADE Innovation Lab, SoGal Chicago to host the Fintech Panel at E*TRADE Chicago office.


  • Heather Munoz, SVP of DevOps, E*TRADE

Heather is a Senior Vice President at E*TRADE who leads the Company’s Shared Services focused on DevOps, Automation of CI processes and Site Reliability. Prior to E*TRADE, Heather served as the CME Group’s Global Head of pricing and risk systems development, leading a new-generation risk engine platform that focused on low-latency, cloud-enabled margin calculations of all CME supported asset types.

  • Jolie Fleming, SVP of Product, E*TRADE

As Senior Vice President of Web, Mobile, and Investing at E*TRADE, Ms. Fleming leads the transformation of digital product management, user experience, and design functions for E*TRADE’s retail platforms. Prior to her current role, Ms. Fleming was the Chief People Officer at OptionsHouse, a brokerage firm acquired by E*TRADE in 2016.

  • Estee Jimerson, Managing Director, Head of Asset Manager Network at Envestnet

Estee Jimerson has over 20 years of experience in financial services. At Envestnet, Estee is responsible for all asset managers and asset management product on the platform, as well as the economic model between Envestnet and the asset managers distributing through its platform. Prior to joining Envestnet, Estee spent eight years at Morningstar, where she led their National Accounts team.

  • Brian Barnes, Founder and CEO, M1 Finance

Brian is the founder and CEO of M1 Finance, a free automated brokerage offering a modern approach to managing an investment portfolio. Since launching in late 2016, M1 has grown to nearly 100,000 users and manages hundreds of millions in assets. Brian holds a BA in Economics from Stanford.

  • Kristi Ross, Co-CEO &President of tastytrade

Kristi Ross is the co-CEO and President of tastytrade, the most-watched online financial network making finance fun and actionable. She is a co-Founder of dough, a visual front-end trading technology platform launched in 2014, which was ultimately combined with and rebranded when the team launched their own online brokerage firm tastyworks in 2017, a FINRA, NFA, SIPC member.



E*TRADE Financial Corporation offers an electronic trading platform to trade financial assets including common stocks, preferred stocks, futures contracts, exchange-traded funds, options, mutual funds, and fixed income investments.

SoGal is the largest global platform for the next generation of diverse entrepreneurs and investors. In three years, SoGal has attracted 100,000 members from over 30 countries. Within the US, SoGal has community networks in Singapore, Shanghai, Beijing, Sydney, London, New York City, San Francisco and our very own Chicago.

Build312 is a Chicago-based community that aims to bring together young entrepreneurs, interesting perspectives and innovative ideas. Join the movement to build yourself, build your ideas and build a better future.


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