Highlighting FinTech Leaders: Nora Apsel (Morty)

“Financial decisions can be overwhelming and people want to know that there’s a person behind the algorithm”





According to Forbes, 32% of homebuyers were rejected for a mortgage, well above the official denial rate of 11%. Fortunately, fintech is here to save the day with fully digital mortgage lending. Grab your pre-approval and get going.

If this is your first-time foray into the wide world of home buying, let New York City-based Morty be your chaperone. Officially a full-service marketplace for mortgage lenders, Morty will help you KO that scary rejection rate – kapow! Morty had a recent raise of $8.5M Series A in August 2019, led in part by venture capital fund Lerer Hippeau – with exits such as The Huffington Post and Moat.

Our rockstar for this week is Nora, Co-Founder & COO. While she’s not leading and learning, soaking in everything great about work and life at Morty, she can be found rocking out on the hopscotch court. We just want to know Nora: when are you going pro?

You won’t want to miss this electrifying interview with our good friend Nora


Tell us about Morty in a few words?

Morty makes homebuying simple and transparent with an online platform of lenders that allows homebuyers to shop, compare, and lock personalized rates all in 15 minutes, all online.


What’s a fun fact about yourself?

I have a very strong sense of smell. I can smell cucumbers from a room away and hate the smell of ketchup.


If you could pick any job in the world, what would it be? Aside from your current hustle.

I have a lot of community-based initiatives I’d love to do. The one I’ve been thinking about the most recently is providing micro loans to women to start small businesses. I see small, local businesses as part of the core infrastructure for communities and a fundamental vehicle for them to thrive.


What’s your favorite thing about working where you do?

The people! Our team is jam packed with people of different backgrounds and interests from finance and tech to nonprofit and healthcare. Everyday I get to learn something new from the people around me. It’s pretty dope.


What keeps you up at night and why?

How do we continue to build trust and awareness of Morty at scale? Even people who consider themselves financially savvy tell us about their horrible mortgage experiences and say they wish they’d known about Morty. How can we effectively spread the word about Morty before they go down a mortgage rabbithole?


How do we make the FinTech community even stronger?

More diversity. And not just more women, people of color, and LGBTQ. We need people from more diverse socio-economic backgrounds, different education histories, and business sectors. Finance and money affects everyone; to make sure we’re focused as a community on the right things, we need those diverse perspectives at the table.


What is the coolest thing happening right now in FinTech, in your opinion? Who is doing it well?

I think there is understanding in the FinTech space that technology alone won’t solve our problems. Financial decisions can be overwhelming and people want to know that there’s a person behind the algorithm. We’re seeing transformative FinTech companies, including Morty, really rally around an ethos of technology plus people.

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